Online Marketing Solutions
Internet marketing should be holistic. It is not always about choosing between search engine optimization and social media marketing, article or content marketing and video marketing, pay per click advertising and mobile marketing or email marketing and affiliate marketing. All these practices may not be relevant for every business but most of them would have numerous influences on the overall impact of successful internet marketing.
SEO - Search Engine Optimization
Search engine optimization is the most powerful online marketing tool of all. All websites and webpage re indexed by search engines like Google and Bing. These indexed pages are ranked on the basis of their content, relevance of content vis-à-vis the keywords being searched, the quality of the content which includes originality and uniqueness, the traffic the webpage or website generates and how widespread the exposure or presence of the website is.
SEM - Search Engine Marketing
Search engine marketing is another key component of online marketing. It is often regarded as inorganic search engine optimization. SEO is generally referred to as organic search engine optimization in such cases. Search engine marketing is relatively simpler than search engine optimization but it costs a bit of money. Pay per click advertising is one of the cheapest and most effective ways to market a website or a business on search engine result pages.
SMO - Social Media Optimization
Having a presence on social media websites is the least a company should do. What is more important is linking all social media profiles to the website, integrating all activity and then reaching out to the audience with content, links and various kinds of information through social media. The objective here is the same as with SEO and SEM, traffic.