
After graduation I accepted a fulltime position with Extended Systems (now Sybase iAnywhere) managing part-time employees in their call center and serving as an Inside Sales Representative for east coast sales territory managers.
I later transferred to
My next career move was to join ProClarity, a high tech start-up in the Business Intelligence software space - a company that was later acquired by Microsoft. My time at ProClarity was the classic example of a high tech entrepreneurial start-up. I was the first 'marketing person' hired, and while there I grew the marketing department from 1 to a team of 10. I wore every hat from website design, to public relations, to sales, to field and partner marketing with Microsoft. I wrote copy for brochures, data sheets and case studies; built presentations for sales and marketing activities; managed all email and direct mail marketing programs; traveled the country for speaking engagements at Microsoft marketing events - classic start-up marketing - you name it, I probably did it.
After the Dot-com bust around 2001/2002, I moved back to
Not long after arriving back in
In July 2004, I decided to take the valuable knowledge I'd acquired while working in the marketing departments of corporations and start my own independent marketing business, NetNewMarketing.