Biography:  Shelby Nordhagen
Shelby brings 15+ years experience identifying and implementing unique internet marketing strategies and tactics designed to drive sales. Here is her story:

Back in 1994 I earned a Business Marketing degree from Montana State University in Bozeman, Montana.

While in college I enjoyed a wide range of work experiences and projects both on campus and off. My employers included the MSU Career Services Office, the MSU New Student Services Office, the Bozeman Area Chamber of Commerce and Extended Systems, a high tech company.

After graduation I accepted a fulltime position with Extended Systems (now Sybase iAnywhere) managing part-time employees in their call center and serving as an Inside Sales Representative for east coast sales territory managers.

I later transferred to Boise, Idaho with Extended Systems to take on a role in the corporate Product Marketing department. There I managed the launch of a new Virtual Private Network (VPN) technology.

My next career move was to join ProClarity, a high tech start-up in the Business Intelligence software space - a company that was later acquired by Microsoft. My time at ProClarity was the classic example of a high tech entrepreneurial start-up. I was the first 'marketing person' hired, and while there I grew the marketing department from 1 to a team of 10. I wore every hat from website design, to public relations, to sales, to field and partner marketing with Microsoft. I wrote copy for brochures, data sheets and case studies; built presentations for sales and marketing activities; managed all email and direct mail marketing programs; traveled the country for speaking engagements at Microsoft marketing events - classic start-up marketing - you name it, I probably did it.

After the Dot-com bust around 2001/2002, I moved back to Montana. I worked for a time at the Montana State University Alumni Association driving membership marketing, building e-newsletters, re-vamping the website, and managing events.

Not long after arriving back in Bozeman, MT, I was offered a job with RightNow Technologies, a Bozeman-based CRM software company. As a member of the Demand Generation Marketing team, I managed online advertising programs, website copy writing, search engine marketing (SEM) and web seminar production. I still work on contract for RightNow producing monthly web seminars, developing lead re-engagement email campaigns and handling other miscellaneous projects. It's a great way to stay on top of the latest innovations in the online marketing space.

In July 2004, I decided to take the valuable knowledge I'd acquired while working in the marketing departments of corporations and start my own independent marketing business, NetNewMarketing.